An index of the top creative patterns we ship into /landing/google-ads — every one is built off your real VIN feed, not generic stock. Read the pattern, then see the audit that maps it to your current account.
Pair the actual VIN-level creative — year, make, model, trim, and price — with a same-day lot photo from your store. Shoppers searching "2021 F-150 XLT SuperCrew near me" see the actual unit on your actual lot, not a stock image of a 2018 generic F-150. The ad echo matches the search query, click-through rises, and the lead that arrives already knows what's on your lot.
See your real-VIN creativeName the exact unit in the CTA button instead of a generic "View our inventory" or "Browse used cars." When the button reads "View this 2021 F-150 Lariat — $42,990," the ad echo matches the headline, the landing page state pre-fills, and the click is a click on a specific vehicle — not a click on a category. Category clicks burn; unit clicks convert.
See unit-level CTAs in actionReplace the generic stock image layered on every ad group with the VIN-level image pulled directly from your DMS feed. Stock-photo carryover is the single biggest drag on dealer CTR — shoppers skip an ad that shows a 2016 generic Camry when the headline promises a unit on your lot today. Swapping the image for the actual unit typically moves CTR into a different league.
Swap your stock-photo carryover15 minutes. We pull the creative audit from your top-10 ad groups — which ones already use these patterns, which are still carrying stock photos — and quote the $1,500/month price in plain English before you commit.
Run the creative audit