Your real inventory deserves ads that look like it.

Most BC dealerships are paying for "average" results because their creative, targeting, and reporting were built off stock-photo templates. VeloOS benchmarks your current CPL against the BC dealer top 10%, then shows you the dollar gap every month — not a vanity dashboard.

• Top BC dealer CPL target we deliver: $38–$45
• Average BC dealership today: $85–$120
• Reporting that tracks every dollar back to a closed lead

VeloOS starts at $1,500/month flat. No agency markup, no setup fees, no setup-fee surprise on month two. Month-to-month.

Other shops quote a low headline fee then bill media markups, "ad operations" fees, or creative retainers on top. We publish the price — $1,500/month starting — and you can leave any month. That is the whole point: the price works because the results are real.

• Starting at $1,500/month — published on the website
• No agency markup, no setup fees
• Month-to-month — cancel with 30 days notice

Your creatives are built off your actual VIN-level inventory feed — the cars on your lot, with their real photos, real trim, real pricing.

When the ad creative shows the actual unit a shopper is searching for, click-through goes up and the leads that do come in are closer to a sale. VeloOS pulls your VIN feed and builds the creative around what you actually have — not the same stock photo every other BC dealer is running.

• Creatives built from your real VIN-level inventory feed
• No stock photos, no copy-paste templates
• Each unit gets a creative that matches the listing

Related read: What a dealer Google Ads audit actually delivers →

Questions that come up on every audit call — answered straight.

What counts as "real dealer inventory" in a Google Ads campaign?

Real dealer inventory means creatives built directly from your live VIN-level feed — the actual unit on your lot with its own photos, trim, and price — rather than a generic stock photo layered with placeholder text. VeloOS pulls your DMS or VIN feed and generates a unique creative for each vehicle, so every ad reflects exactly what a shopper would find on your lot today.

Can Google Ads reject ads that use stock photos of vehicles?

Google does not automatically reject stock-photo vehicle ads, but stock-photo creative routinely underperforms because it does not match the specific search intent of a shopper looking for a particular year, make, and model. When the ad creative shows the actual listed unit, click-through rates rise and the leads that do come in are closer to a sale — reducing your effective cost per lead.

How is a real-inventory Google Ads campaign structured at VeloOS?

VeloOS connects to your VIN feed, builds individual ad creatives for each vehicle, and groups campaigns by inventory type (new vs pre-owned, make, price band). The creative library refreshes daily as your inventory turns — a unit that sells is automatically retired; a new arrival gets a creative within 24 hours.

What does the $1,500/month price include?

The $1,500/month starting fee covers campaign management, VIN-level creative production, daily feed sync, and the CPL benchmarking dashboard. There are no agency markups on ad spend, no setup fees, and no creative retainers billed on top. Your Google Ads budget is separate — you fund it directly; VeloOS manages it.

What CPL should a BC dealership actually expect from Google Ads?

The top 10% of BC dealerships achieve a cost per lead of $38–$45 on Google Ads. The BC dealer average sits between $85 and $120. VeloOS benchmarks your current CPL against the BC top tier every month so you can see the dollar gap — not a vanity metric.

Is there a long-term contract, or can I leave if results don't come?

Month-to-month only. Cancel with 30 days notice — no annual contract, no cancellation fee. The pricing works because it has to: a dealer who doesn't see results won't stay.

Stock-carousel and Meta-feed creative underperforms on inventory queries because the shopper can't tell what's actually for sale. Here is the contrast.

Each mockup below is the kind of ad Google actually serves for a BC dealer inventory search. The yellow tags call out the parts that make it "real" — and why the same slot on stock creative leaves clicks on the table.